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~isPartOf:"Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"deu"
~person:"Bartl, Michael"
~person:"Grönroos, Christian"
~person:"Lettl, Christopher"
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
The journal of product innovation management : an international publication of the Product Development & Management Association
Gabler Edition Wissenschaft / Forschungs-, Entwickungs-, Innovations-Management
1
Innovationsfähigkeit sichert Zukunft : Beiträge zum 2. Zukunftsforum Innovationsfähigkeit des BMBF
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ECONIS (ZBW)
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Community Research : Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore
Hück, Steffen
;
Füller, Johann
;
Bartl, Michael
; …
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 187-199)
.
2008
Persistent link: https://www.econbiz.de/10003709975
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