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~isPartOf:"Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen"
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Marketing management
6
Marketingmanagement
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Social Web
6
Social web
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Deutschland
2
Germany
2
Social network
2
Soziales Netzwerk
2
Advertising
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Beziehungsmarketing
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Brand management
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Customer integration
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Energiewirtschaft
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Kundenintegration
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Markenführung
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Music industry
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Musikwirtschaft
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Unternehmensgruppe EnBW <Karlsruhe>
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Beckmann, Jörg
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Egli, Alain
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Gremaud, Tobias
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Held, Dirk
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Michelis, Daniel
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Müller, Jeanette
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Scheier, Christian
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Schultze, Matthias
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
6
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1
Die Kundenrevolution : warum Unternehmen umdenken müssen
Egli, Alain
;
Gremaud, Tobias
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 3-15)
.
2008
Persistent link: https://www.econbiz.de/10003709907
Saved in:
2
Energie im Wunderland : Community Marketing der EnBW in Second Life
Michelis, Daniel
;
Schultze, Matthias
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 107-121)
.
2008
Persistent link: https://www.econbiz.de/10003709961
Saved in:
3
Online Music Communities und Kooperationsstrategien bei Steinberg Media Technologies GmbH/Yamaha Corp. Japan
Beckmann, Jörg
;
Schulz, Fokko
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 135-154)
.
2008
Persistent link: https://www.econbiz.de/10003709967
Saved in:
4
Consumer Generated Advertising : Konsumenten als Marktpartner in der Werbung
Unterberg, Bastian
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 203-215)
.
2008
Persistent link: https://www.econbiz.de/10003709980
Saved in:
5
Marktkommunikation im Wandel : welcher Marken-Touchpoint zählt?
Spengler, Christoph
;
Müller, Jeanette
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 217-233)
.
2008
Persistent link: https://www.econbiz.de/10003709984
Saved in:
6
Community und Neuromarketing
Scheier, Christian
;
Held, Dirk
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 235-249)
.
2008
Persistent link: https://www.econbiz.de/10003709986
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