Alon, Ilan; Madanoglu, Melih; Shoham, Amir - In: Competitiveness Review: An International Business Journal 27 (2017) 2, pp. 113-131
Purpose This paper aims to demonstrate how franchising firms can manage system expansion by weathering the economic effects of a location (i.e. country-level economic cycles) by shifting their resources. Design/methodology/approach The authors use a comprehensive database of 151 US hybrid...