//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Computer games as educational and management tools : uses and approaches"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele"
~person:"Kim, Seoyeon"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Console game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Augmented reality game
1
Brand
1
Brand image
1
Brand management
1
Computerspiel
1
Consumer behaviour
1
Experiment
1
Game theory
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Pokémon GO
1
Spieltheorie
1
Video game
1
Werbewirkung
1
brand communications
1
experiment
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kim, Seoyeon
Broxtermann, Georg
2
Freese, Behrend
2
Holz, Frank
2
Jantke, Klaus P.
2
Kreuzberger, Gunther
2
Primbs, Dirk
2
Reichart, Stephan
2
Westermann, Rüdiger
2
Wolters, Olaf
2
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Baalsrud Hauge, Jannicke
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
1
Bidarra, José
1
Bleize, Daniëlle N. M.
1
Borrajo, Fernando
1
Bueno, Yolanda
1
Campos, Pedro
1
Carvalho, Ana Amélia A.
1
Chapa, Sindy
1
Chetwynd, Jonathan
1
Coelho, Helena
1
Correia, Ana Castro
1
Costa Carvalho, Vitor Hugo
1
Cruz-Cunha, Maria Manuela
1
Delić, Vlado
1
Eastin, Matthew S.
1
Fernández, Fernando
1
Garcia, Javier
1
Gomes, Tiago
1
Hernandez, Monica D.
1
Kim, Dong Hoo
1
Lorenzon, Kristian
1
Lunney, Tom
1
Mc Kevitt, Paul
1
Mester, Gyula
1
Muñoz, Karla
1
Nelson, Michelle R.
1
more ...
less ...
Published in...
All
Computer games as educational and management tools : uses and approaches
Journal of marketing communications
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->