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~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Online-Handel"
~subject:"Werbung"
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Search: subject_exact:"PC-game"
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Online-Handel
Werbung
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12
Video game
12
Advertising effects
4
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4
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4
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4
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3
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1996-2006
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Computer-mediated marketing strategies : social media and online brand communities
ERIM report series research in management
Journal of promotion management : JPM
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Electronic commerce research
5
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Cutting edge international research
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
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Application of gaming in new media marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of management information systems : JMIS
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Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
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The journal of product & brand management
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Administrative Sciences : open access journal
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advances in economics education
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Advertising theory
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Asia Pacific journal of marketing and logistics
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BLM-Schriftenreihe
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Digital and social media marketing : a results-driven approach
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European Sport management quarterly : ESMQ
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Explorations in critical studies of advertising
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Handbook of research on effective advertising strategies in the social media age
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ECONIS (ZBW)
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1
Demand heterogeneity and the adoption of platform complements
Rietveld, Joost
;
Eggers, J. P.
-
2016
Persistent link: https://www.econbiz.de/10011438631
Saved in:
2
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
3
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
4
Consumer attitudes toward online video game purchases
Ozuem, Wilson
;
Borrelli, Michael
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 83-112)
.
2015
Persistent link: https://www.econbiz.de/10010481708
Saved in:
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