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~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~person:"Bowen, Gordon"
~person:"Edelman, Benjamin"
~person:"Loureiro, Sandra Maria Correia"
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Computer-mediated marketing strategies : social media and online brand communities
Working papers / Harvard Business School, Division of Research
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of promotion management : innovations in planning and applied research
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Premier reference source
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising research
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Advances in marketing, customer relationship management and e-services (AMCRMES) book series
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E-business : state of the art of ICT based challenges and solutions
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Information economics and policy : IEP
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International journal of consumer studies
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NBER working paper series
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Oxford review of economic policy
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Research paper series / Stanford Graduate School of Business
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The American economic review
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The handbook of market design
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Working paper / National Bureau of Economic Research, Inc.
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World review of entrepreneurship, management and sustainable development
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Brand trust in offline and online environments : lessons for social media
Bowen, Gordon
;
Bowen, Richard
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 58-82)
.
2015
Persistent link: https://www.econbiz.de/10010481710
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