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~isPartOf:"Consumer Behavior Collection"
~isPartOf:"The journal of brand management : an international journal"
~person:"Rajagopal"
~person:"Ross, William T."
~person:"Wiedmann, Klaus-Peter"
~subject:"Kognition"
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The journal of brand management : an international journal
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Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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