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~isPartOf:"Consumer science : Diskussionsbeitrag Nr. ..."
~isPartOf:"Springer texts in business and economics"
~subject:"Communication"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Social Media"
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Communication
Internet marketing
Konsumentenverhalten
Social Media
Social Web
5
Social web
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
Consumer behaviour
3
Customer integration
3
Kundenintegration
3
Trendsetter
3
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2
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Elderly people
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Brauerei
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Germany
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Innovation management
1
Innovationsmanagement
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Kommunikation
1
Lebensmittelindustrie
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
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Baumbach, Wenke
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Bialkowski, Alexander
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Cheng, Chiong Leong
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Lai, Linda
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Looy, Amy van
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Reichert, Irmingard
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Consumer science : Diskussionsbeitrag Nr. ...
Springer texts in business and economics
SpringerLink / Bücher
20
International journal of internet marketing and advertising : IJIMA
6
Premier reference source
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Research
5
Cases on strategic social media utilization in the nonprofit sector
4
Enterprise 2.0 - Die Kunst, loszulassen
4
Enterprise 2.0 - die Kunst, loszulassen
4
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
Psychology & marketing
4
Quick Guide
4
Springer eBook Collection / Business and Management
4
The new rules of social media series
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of business research : JBR
3
Journal of fashion marketing and management
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of organizational computing and electronic commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Public choice
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Springer Texts in Business and Economics
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Technological forecasting & social change : an international journal
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Betriebswirtschaftslehre für Technologie und Innovation
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Business horizons
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Corporate reputation review : an international journal
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Electronic markets : the international journal on networked business
2
Galileo Computing
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Social commerce : marketing, technology and management
Turban, Efraim
;
Strauss, Judy
;
Lai, Linda
-
2016
Persistent link: https://www.econbiz.de/10014011095
Saved in:
2
Social media management : technologies and strategies for creating business value
Looy, Amy van
-
2016
Persistent link: https://www.econbiz.de/10011344736
Saved in:
3
Identifikation von Lead Usern in Online-Portalen am Beispiel von www.seniorenportal.de
Baumbach, Wenke
;
Schmidle, Michael
-
2008
Persistent link: https://www.econbiz.de/10003803801
Saved in:
4
Lead-User Identifikation in virtuellen Communities am Beispiel von www.biertest-online.de
Jiptner, Katharina
;
Bialkowski, Alexander
;
Cheng, …
-
2008
Persistent link: https://www.econbiz.de/10003803806
Saved in:
5
Lead-User-Identifikation in virtuellen Communities am Beispiel des Frosta-Blogs
Casper, Constance
;
Reichert, Irmingard
-
2008
Persistent link: https://www.econbiz.de/10003803809
Saved in:
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