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Consumer-brand relationships : theory and practice
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Psychology & marketing
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Marketing : ZFP ; journal of research and management
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
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Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
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