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~isPartOf:"Consumerism and the co-operative movement in modern British history : taking stock"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Magazin"
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Consumerism and the co-operative movement in modern British history : taking stock
A master class in brand planning : the timeless works of Stephen King
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Global advertising practice in a borderless world
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Women in PR history
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Advertising in developing and emerging countries : the economic, political and social context
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The advertising handbook
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The Routledge companion to advertising and promotional culture
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Handbuch der Marktforschung
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The Sage handbook of advertising
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Breaking new ground in theory and practice
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Event-Marketing : Trends und Entwicklungen
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Gabler Edition Wissenschaft
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Handbook of social media management : value chain and business models in changing media markets
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Schriften zu Marketing und Management
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The Routledge companion to marketing and feminism
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The advertising and consumer culture reader
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The global market : developing a strategy to manage across borders
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Theoretical and empirical perspectives in critical marketing studies
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2006 Business & Economics Society International Conference ; Vol. 1
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Consumer culture in Latin America
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Corporate creativity : developing an innovative organization
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan
- In:
Consumerism and the co-operative movement in modern …
,
(pp. 197-221)
.
2009
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