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~isPartOf:"Contemplating corporate marketing, identity and communication"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~person:"Balmer, John M.T."
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Contemplating corporate marketing, identity and communication
Journal of retailing and consumer services
The journal of brand management : an international journal
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Qualitative market research : an international journal
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Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
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