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~isPartOf:"Contemporary Trends in Marketing : Problems, Processes and Prospects"
~language:"eng"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Contemporary Trends in Marketing : Problems, Processes and Prospects
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Word of mouth and social media
5
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advertising in new formats and media : current research and implications for marketers
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Consumer psychology in a social media world
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Contemporary issues in social media marketing
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Contemporary trends in innovative marketing strategies
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Digital Business in Africa : Social Media and Related Technologies
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Electronic word of mouth as a promotional technique : new insights from social media
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Handbook of research on integrating social media into strategic marketing
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Leveraging computer-mediated marketing environments
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Online reputation management in destination and hospitality : what we know, what we need to know
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Organizations and social networking : utilizing social media to engage consumers
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Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
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AI impacts in digital consumer behavior
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Alternative market research methods : market sensing
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
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Breaking new ground in theory and practice
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Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and social media in the Middle East : strategies, best practices and perspectives
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Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
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Causes and symptoms of socio-cultural polarization : role of information and communication technologies
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Computer-mediated marketing strategies : social media and online brand communities
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Connected marketing : the viral, buzz and word of mouth revolution
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Contemporary issues in digital marketing
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Cracking the code : leveraging consumer psychology to drive profitability
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Developing digital marketing : relationship perspectives
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana
;
Rana, Sudhir
;
Prashar, Sanjeev
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 135-145)
.
2023
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