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~isPartOf:"Contemporary case studies on fashion production, marketing and operations"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
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Brand management
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Luxury goods
3
Luxusgüter
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Markenführung
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Bekleidungsindustrie
1
Brand
1
China
1
Clothing industry
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Consumer behaviour
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Choi, Tsan-Ming
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Fung, Yi-Ning
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Guercini, Simone
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Ranfagni, Silvia
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Rovai, Serena
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Runfola, Andrea
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Contemporary case studies on fashion production, marketing and operations
The Oxford handbook of luxury business
29
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
New luxury management : creating and managing sustainable value across the organization
15
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable Luxury : An International Perspective
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Luxury in global perspective : objects and practices, 1600-2000
8
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Schriftenreihe Studien zum Konsumentenverhalten
4
Building corporate identity, image and reputation in the digital era
3
Hamburger Schriften zur Marketingforschung
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management ; Vol. 4
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Die Vielfalt der Dienstleistungsökonomik : Festschrift für Dieter Witt zum 60. Geburtstag
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handbook of research on effective marketing in contemporary globalism
2
Harvard business review : HBR
2
International journal of production economics
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
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Product development process of an international luxury fashion brand : implications to Hong Kong fashion trading and manufacturing companies
Fung, Yi-Ning
;
Choi, Tsan-Ming
- In:
Contemporary case studies on fashion production, …
,
(pp. 27-41)
.
2018
Persistent link: https://www.econbiz.de/10011790479
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2
The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea
;
Ranfagni, Silvia
;
Guercini, Simone
- In:
Contemporary case studies on fashion production, …
,
(pp. 73-88)
.
2018
Persistent link: https://www.econbiz.de/10011790485
Saved in:
3
Luxury branding and digitalisation : the case of European brands in China
Rovai, Serena
- In:
Contemporary case studies on fashion production, …
,
(pp. 89-104)
.
2018
Persistent link: https://www.econbiz.de/10011790486
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