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~isPartOf:"Contemporary consumer culture theory"
~subject:"Brand"
~subject:"Kommunikation"
~subject:"Narrative Methode"
~subject:"Narrative method"
~subject:"USA"
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Contemporary consumer culture theory
Journal of business ethics : JOBE
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
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