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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of marketing for higher education"
~person:"Allen, Evelyn C."
~person:"Fan, Xiucheng"
~subject:"Consumer behaviour"
~subject:"Studium"
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Allen, Evelyn C.
Fan, Xiucheng
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Contemporary economic policy : a journal of Western Economic Association International
Journal of marketing for higher education
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Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman
;
Fan, Xiucheng
;
Laber, Fahad
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
Saved in:
2
Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.
;
Collisson, Brian
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
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