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~isPartOf:"Contemporary research in e-branding"
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Contemporary research in e-branding
Journal of marketing management : MM
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing
6
Journal of marketing communications
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
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Springer eBook Collection
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SpringerLink / Bücher
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Australasian marketing journal
4
Discussion paper
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Europäische Hochschulschriften / 5
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International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
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The Jossey-Bass handbook of nonprofit leadership and management
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Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Hamburger Schriften zur Marketingforschung
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International journal of arts management
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ECONIS (ZBW)
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1
From market orientation to brand orientation in the public sector
Gromark, Johan
;
Melin, Frans
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1099-1123
Persistent link: https://www.econbiz.de/10010194404
Saved in:
2
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
3
Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale
Modi, Partik
;
Mishra, Debiprasad
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 548-569
Persistent link: https://www.econbiz.de/10003995640
Saved in:
4
The role of blogs on a successful political branding strategy
Casaló, Luis
;
Guinaliu, Miguel
;
Flavián Blanco, Carlos
- In:
Contemporary research in e-branding
,
(pp. 16-30)
.
2009
Persistent link: https://www.econbiz.de/10003778158
Saved in:
5
Impact of internet self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
Saved in:
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