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~isPartOf:"Contemporary research in e-branding"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
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Contemporary research in e-branding
Bridging the gap between advertising academia and practice
2
Interdisciplinary management research XVI ; 1
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Branding and sustainable competitive advantage : building virtual presence
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Challenges and opportunities for SMEs in industry 4.0
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Conference proceedings trends in business communication 2016
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Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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E-business applications for product development and competitive growth : emerging technologies
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E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
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E-marketing ; Vol. 3
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Ethical issues in e-business : models and frameworks
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Field guide to case study research in business-to-business marketing and purchasing
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Frameworks of IT prosumption for business development
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From Little's law to marketing science : essays in honor of John D.C. Little
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Global Trends in Technology Startup Project Development and Management : From Innovation to Startup Creation
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Grundlagen Onlinemarketing : SEO, SEA und Social Media
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Handbook of research on customer engagement
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
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Improving decision making in real-time bidding
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
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Interaktives Internet : Konzeption und Chancen von Web 2.0 ; [19.] Forum Unternehmer und Wissenschaft ; [vom 22. November 2007 an der TU Dresden]
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International advertising and communication : current insights and empirical findings
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International journal of retail & distribution management
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Internet advertising : theory and research
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Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
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Leitfaden Online-Marketing ; [Bd. 1]
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Luxury marketing : a challenge for theory and practice
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Marketing in the cyber era : strategies and emerging trends
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Wan, Fang
;
Nan, Ning
;
Smith, Malcolm C.
- In:
Contemporary research in e-branding
,
(pp. 78-94)
.
2009
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