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~isPartOf:"Contemporary research in e-branding"
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Contemporary research in e-branding
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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International journal of business environment : IJBE
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International journal of sport management and marketing : IJSMM
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Qualitative market research : an international journal
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Int. J. Business Environment, vol. 2, No 2, 2008, S. 153 ff
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Marketing : ZFP ; journal of research and management
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Qualitative Market Research: An International Journal
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Qualitative Market Research: AnInternational JournalVol. 10 No. 4, 2007pp. 349-361
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Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
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Universität Duisburg-Essen - Lehrstuhl für E-Business und E-Entrepreneurship - Veröffentlichungen
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The naming of corporate e-brands
Kollmann, Tobias
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Suckow, Christina
- In:
Contemporary research in e-branding
,
(pp. 48-60)
.
2009
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