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~isPartOf:"Contemporary research in e-marketing ; 2"
~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~person:"Hille, Sanne"
~subject:"Deutschland"
~subject:"Elektronisches Geld"
~subject:"Konsumentenverhalten"
~subject:"Organisatorischer Wandel"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
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Contemporary research in e-marketing ; 2
Handbook of social media management : value chain and business models in changing media markets
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Social media strategies and practices of integrated media companies
Bakker, Piet
;
Hille, Sanne
;
Kerkhoven, Marco van
- In:
Handbook of social media management : value chain and …
,
(pp. 431-442)
.
2013
Persistent link: https://www.econbiz.de/10009762858
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