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~isPartOf:"Contemporary trends in innovative marketing strategies"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"The marketing review"
~person:"Adrodegari, F."
~subject:"Digitization"
~subject:"Online-Marketing"
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Contemporary trends in innovative marketing strategies
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
The marketing review
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Digital servitization in manufacturing : a systematic
literature
review
and research agenda
Paschou, T.
;
Rapaccini, M.
;
Adrodegari, F.
;
Saccani, N.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 278-292
Persistent link: https://www.econbiz.de/10012290052
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