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~isPartOf:"Contemporary trends in innovative marketing strategies"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"The marketing review"
~person:"Cerchione, Roberto"
~subject:"Digitization"
~subject:"Online-Marketing"
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Contemporary trends in innovative marketing strategies
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
The marketing review
Technological forecasting & social change : an international journal
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Agile supply chain management : where did it come from and where will it go in the era of digital transformation?
Shashi
;
Centobelli, Piera
;
Cerchione, Roberto
;
Ertz, Myriam
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 324-345
Persistent link: https://www.econbiz.de/10012322084
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