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~isPartOf:"Continuing to broaden the marketing concept : making the world a better place"
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Continuing to broaden the marketing concept : making the world a better place
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Handbook of brand relationships
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Foundations and trends in marketing : FTMKT
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Journal of Consumer Research
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Journal of marketing
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Consumer-brand relationships : theory and practice
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Foundations and Trends(R) in Marketing
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The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.
;
Fleming, Monique A.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 193-222)
.
2020
Persistent link: https://www.econbiz.de/10012321161
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