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Continuing to broaden the marketing concept : making the world a better place
International Journal of Operations & Production Management
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Faculty & research / Insead : working paper series
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Management Science
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Production and operations management : an international journal of the Production and Operations Management Society
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IEEE transactions on engineering management : EM
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The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.
;
Fleming, Monique A.
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Continuing to broaden the marketing concept : making …
,
(pp. 193-222)
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2020
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