Dasí-Rodríguez, Sonia; Pardo-del-Val, Manuela - In: Journal of Business Research 68 (2015) 7, pp. 1522-1526
Insufficient attention during the search and selection stages of a prospective partnership may jeopardize the cooperation agreement's chances of success. Therefore, in both of these phases, prospective partners must consider factors that could lead to problems in the cooperation agreement or...