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~isPartOf:"Controlling im Handel : innovative Ansätze und Praxisbeispiele"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Marketing theory"
~type:"article"
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
Erfurter Hefte zum angewandten Marketing
Marketing theory
Journal of business research : JBR
3
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
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Business logistics management : theory and practices
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Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
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Dynamics in logistics : second international conference, LDIC 2009, Bremen, Germany, August 2009 ; proceedings
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OR spectrum : quantitative approaches in management
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Qualitative Market Research: An International Journal
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Review of marketing research
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Strategic marketing management in Asia : case studies and lessons across industries
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The journal of product & brand management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The supply chain in manufacturing, distribution, and transportation : modeling, optimization, and applications
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Use of science and technology in business : exploring the impact of using activity for systems, organizations, and people
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Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
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Packaging development : a conceptual framework for identifying new product opportunities
Simms, Chris
;
Trott, Paul
- In:
Marketing theory
10
(
2010
)
4
,
pp. 397-415
Persistent link: https://www.econbiz.de/10008807072
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