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~isPartOf:"Controlling und Management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing theory"
~person:"Füller, Johann"
~person:"Hu, Yu Jeffrey"
~subject:"Productivity"
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Controlling und Management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Marketing theory
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Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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