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~isPartOf:"Corporate Citizenship in Deutschland : Bilanz und Perspektiven"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management decision : MD"
~isPartOf:"Management-Reihe Corporate Social Responsibility"
~person:"Casado-Díaz, Ana B."
~subject:"Public relations"
~subject:"Strategic management"
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Corporate Citizenship in Deutschland : Bilanz und Perspektiven
Journal of business research : JBR
Management decision : MD
Management-Reihe Corporate Social Responsibility
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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