//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Corporate brand and corporate reputation"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Retail trade"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Konsumentenverhalten
Marketingmanagement
Retail trade
Brand management
3
Markenführung
3
Corporate culture
2
Corporate reputation
2
Großbritannien
2
United Kingdom
2
Unternehmenskultur
2
Airline
1
Arbeitszufriedenheit
1
Beziehungsmarketing
1
British Airways
1
Dienstleistungsqualität
1
Employee retention
1
Fluggesellschaft
1
Job satisfaction
1
Mitarbeiterbindung
1
Multinationales Unternehmen
1
Personalbeschaffung
1
Philips Electronics N.V.
1
Recruitment
1
Reisevermittler
1
Relationship marketing
1
Service quality
1
Transnational corporation
1
Travel agency
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Fallstudie
Aufsatz im Buch
8
Book section
8
Reprint
8
Case study
2
Language
All
English
2
Author
All
Crawford, Tom
1
Hatch, Mary Jo
1
Leeuwen, Brenda van
1
Pieters, Jo
1
Schultz, Majken
1
Published in...
All
Corporate brand and corporate reputation
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Best practice der Markenführung
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Cases on branding strategies and product development : successes and pitfalls
2
Journal of marketing management : MM
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Meffert-Marketing-Edition
2
Swarm Branding : Markenführung im Zeitalter von Web 2.0
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Business analytics and cyber security management in organizations
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Diversity in European marketing : text and cases
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
European journal of marketing : EJM
1
Fallstudien zur Unternehmensführung
1
Gabler Edition Wissenschaft
1
Gabler Research
1
HBR case studies series
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Harvard business review : HBR
1
Harvard business review case studies
1
Harvard-Business-Manager : das Wissen der Besten
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of business and globalisation : IJBG
1
International journal of retail & distribution management
1
Journal of business strategy
1
Journal of communication management : an international journal
1
Journal of vacation marketing : an international journal
1
Karriere durch praxisorientierte Ausbildung
1
Management for professionals
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Management research review
1
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
1
Marketing intelligence & planning
1
Marketing management : a cultural perspective
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
2
Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van
;
Pieters, Jo
;
Crawford, Tom
-
2009
Persistent link: https://www.econbiz.de/10003785239
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->