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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of networking and virtual organisations : IJNVO"
~isPartOf:"Journal of information & knowledge management : JIKM"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Social Web
389
Social web
389
Internet marketing
182
Online-Marketing
182
Consumer behaviour
167
Konsumentenverhalten
167
Brand management
111
Markenführung
111
Beziehungsmarketing
79
Relationship marketing
79
Brand image
71
Markenimage
71
Viral marketing
68
Virales Marketing
68
social media
68
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61
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49
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49
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Ha, Louisa
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Haque, Md. Ziaul
2
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Jeong, Hyun Ju
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Ki, Eyun-Jung
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Corporate communications : an international journal
International journal of internet marketing and advertising : IJIMA
International journal of networking and virtual organisations : IJNVO
Journal of information & knowledge management : JIKM
The journal of product & brand management
Journal of business research : JBR
474
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
152
Journal of management information systems : JMIS
132
Tourism management : research, policies, practice
125
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Psychology & marketing
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of advertising research
100
Industrial marketing management : the international journal for industrial and high-tech firms
97
Journal of marketing communications
97
The journal of media economics
92
Business horizons
91
International journal of advertising : the review of marketing communications
90
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Journal of internet commerce
87
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of media business studies
77
Journal of travel and tourism marketing
77
Journal of promotion management : innovations in planning and applied research
74
HMD : Praxis der Wirtschaftsinformatik
73
International journal of electronic commerce : IJEC
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
The journal of brand management : an international journal
68
Cogent business & management
67
Journal of electronic commerce research : JECR
67
Journal of marketing
67
International journal of electronic marketing and retailing : IJEMR
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
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ECONIS (ZBW)
417
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1
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417
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1
The role of local news in constructing media legitimacy : how news media frames the sociopolitical efforts of multinational corporations in host countries
Marschlich, Sarah
;
Ingenhoff, Diana
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014493948
Saved in:
2
A longitudinal study of the interplay between team dynamics and media use in virtual teams
Furner, Christopher P.
;
Drake, John R.
;
Paul, Ravi
- In:
International journal of networking and virtual …
29
(
2023
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014436609
Saved in:
3
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
4
COVID-19 communication management in Europe : a comparative analysis of the effect of information-seeking in the public's sense-making in Italy, Spain and the United Kingdom
Moreno, Ángeles
;
Fuentes Lara, Cristina
;
Tench, Ralph
; …
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 744-768
Persistent link: https://www.econbiz.de/10014334589
Saved in:
5
"Not enough yet" : CSR communication of stigmatized industries through news coverage
Jeong, Hyun Ju
;
Chung, Deborah S.
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 857-872
Persistent link: https://www.econbiz.de/10014493909
Saved in:
6
Social media use and the spread of COVID-19-related fake news among university students in Bangladesh
Atikuzzaman, Md.
- In:
Journal of information & knowledge management : JIKM
21
(
2022
)
1
,
pp. 2240002-1-2240002-24
Persistent link: https://www.econbiz.de/10013269824
Saved in:
7
Network dynamics of COVID-19 fake and true news diffusion networks
Zahid, Sumaiyah
;
Malick, Rauf Ahmed Shams
;
Sagri, …
- In:
Journal of information & knowledge management : JIKM
21
(
2022
)
1
,
pp. 2240009-1-2240009-16
Persistent link: https://www.econbiz.de/10013269833
Saved in:
8
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
9
Media interviews as strategic external communication to maintain legitimacy for sustainability activities
Crumley, Ellen T.
;
Grandy, Karen
;
Sundararajan, Binod
; …
- In:
Corporate communications : an international journal
27
(
2022
)
1
,
pp. 148-166
Persistent link: https://www.econbiz.de/10012798024
Saved in:
10
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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