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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of information & knowledge management : JIKM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Social Web
551
Social web
551
Consumer behaviour
337
Konsumentenverhalten
337
Internet marketing
275
Online-Marketing
275
Brand management
165
Markenführung
165
Beziehungsmarketing
143
Relationship marketing
143
Social media
115
Viral marketing
108
Virales Marketing
108
Brand image
105
Markenimage
105
Online retailing
77
Online-Handel
77
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64
social media
64
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62
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49
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49
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48
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48
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584
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584
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Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
5
Kumar, Jitender
5
Dhir, Amandeep
4
Rita, Paulo
4
Akram, Umair
3
Bailey, Ainsworth Anthony
3
Boutsouki, Christina
3
Hatzithomas, Leonidas
3
Loureiro, Sandra Maria Correia
3
Pang, Hua
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Park, Jungkun
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Tafesse, Wondwesen
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Talwar, Shalini
3
Thaichon, Park
3
Wallace, Elaine
3
Wong, Amy
3
Woo, Hongjoo
3
Acikgoz, Fulya
2
Agag, Gomaa
2
Ahmadi, Sadra
2
Aksoy, Nilsah Cavdar
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alqudsi-ghabra, Taghreed
2
Alsaid, Manar
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Annamalai, Balamurugan
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Antoniadis, Ioannis
2
Arpaci, Ibrahim
2
Ashfaq, Muhammad
2
Assimakopoulos, Costas
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Auruskeviciene, Vilte
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Baabdullah, Abdullah Mohammed
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Bao, Tong
2
Ben Yahia, Imene
2
Bonifield, Carolyn M.
2
Breazeale, Michael
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
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Corporate communications : an international journal
International journal of internet marketing and advertising : IJIMA
Journal of information & knowledge management : JIKM
Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
474
Technological forecasting & social change : an international journal
254
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
145
Journal of management information systems : JMIS
132
Tourism management : research, policies, practice
124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Psychology & marketing
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of advertising research
100
Industrial marketing management : the international journal for industrial and high-tech firms
97
Journal of marketing communications
97
Business horizons
91
International journal of advertising : the review of marketing communications
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
Journal of internet commerce
87
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
76
Journal of media business studies
75
HMD : Praxis der Wirtschaftsinformatik
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
The journal of brand management : an international journal
68
Cogent business & management
67
Journal of electronic commerce research : JECR
67
Journal of marketing
67
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
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ECONIS (ZBW)
584
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1
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10
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584
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1
The role of local news in constructing media legitimacy : how news media frames the sociopolitical efforts of multinational corporations in host countries
Marschlich, Sarah
;
Ingenhoff, Diana
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014493948
Saved in:
2
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
3
COVID-19 communication management in Europe : a comparative analysis of the effect of information-seeking in the public's sense-making in Italy, Spain and the United Kingdom
Moreno, Ángeles
;
Fuentes Lara, Cristina
;
Tench, Ralph
; …
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 744-768
Persistent link: https://www.econbiz.de/10014334589
Saved in:
4
"Not enough yet" : CSR communication of stigmatized industries through news coverage
Jeong, Hyun Ju
;
Chung, Deborah S.
- In:
Corporate communications : an international journal
28
(
2023
)
6
,
pp. 857-872
Persistent link: https://www.econbiz.de/10014493909
Saved in:
5
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
6
Social media use and the spread of COVID-19-related fake news among university students in Bangladesh
Atikuzzaman, Md.
- In:
Journal of information & knowledge management : JIKM
21
(
2022
)
1
,
pp. 2240002-1-2240002-24
Persistent link: https://www.econbiz.de/10013269824
Saved in:
7
Network dynamics of COVID-19 fake and true news diffusion networks
Zahid, Sumaiyah
;
Malick, Rauf Ahmed Shams
;
Sagri, …
- In:
Journal of information & knowledge management : JIKM
21
(
2022
)
1
,
pp. 2240009-1-2240009-16
Persistent link: https://www.econbiz.de/10013269833
Saved in:
8
Retail media networks
Bartholomew, Darrell E.
;
Williamson, Mark
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013406920
Saved in:
9
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
10
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
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