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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Omega : the international journal of management science"
~isPartOf:"PEB Exchange, Programme on Educational Building"
~isPartOf:"Public Space in Urban Asia"
~isPartOf:"Working Papers CREGO"
~type_genre:"Fallstudie"
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Brand architecture
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Corporate reputation
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Discourse theory
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Diskurstheorie
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Firmenimage
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KMU
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Markenarchitektur
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Marketing management
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Blombäck, Anna
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Ramírez-Passillas, Marcela
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Corporate communications : an international journal
Omega : the international journal of management science
PEB Exchange, Programme on Educational Building
Public Space in Urban Asia
Working Papers CREGO
Handbook of research on information architecture and management in modern organizations
5
MIS quarterly executive
5
Building corporate identity, image and reputation in the digital era
4
HMD : Praxis der Wirtschaftsinformatik
4
Advances in enterprise engineering V : First Enterprise Engineering Working Conference, EEWC 2011, Antwerp, Belgium, May 16-17, 2011 ; proceedings
2
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business process integration and management : IJBPIM
2
International journal of services, economics and management
2
Leipziger Beiträge zur Wirtschaftsinformatik
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Practice-driven research on enterprise transformation : second working conference, PRET 2010, Delft, The Netherlands, November 11, 2010 ; proceedings
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Scandinavian journal of management
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The practice of enterprise modeling : 4th IFIP WG 8.1 working conference, PoEM 2011 Oslo, Norway, November 2 - 3, 2011 ; proceedings
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Trademarks, brands, and competitiveness
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Best practice der Markenführung
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Business Engineering
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Business enterprise, process, and technology management : models and applications
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Business information systems workshops : BIS 2012 international workshops and future internet symposium, Vilnius, Lithuania, May 21-23, 2012 ; revised papers
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Business process management journal
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Conference proceedings / I-KNOW '07, 7th International Conference on Knowledge Management : [as a part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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Decision support systems : DSS ; the international journal
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Einfachheit in Wirtschaftsinformatik und Controlling : Festschrift für Heinz Lothar Grob
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Electronic government : EG; an international journal
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Electronic markets : the international journal on networked business
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Enterprise information systems and the digitalization of business functions
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Facility management
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Flexibilisierung von Geschäftsprozessen : Konzepte und Praxisbeispiele
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
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Global human resource management casebook
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Harvard business review : HBR
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IT-Outsourcing in der Praxis : Strategien, Projektmanagement, Wirtschaftlichkeit
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Exploring the logics of corporate brand identity formation
Blombäck, Anna
;
Ramírez-Passillas, Marcela
- In:
Corporate communications : an international journal
17
(
2012
)
1
,
pp. 7-28
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