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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Psychology & marketing"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Dabholkar, Pratibha A.
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Dolen, Willemijn M. van
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Larke, Roy
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Corporate communications : an international journal
Psychology & marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of electronic commerce research : JECR
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International journal of enterprise network management
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International journal of networking and virtual organisations : IJNVO
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International journal of wine business research : IJWBR
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Journal of business economics and management
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Journal of communication management : an international journal
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of economic behavior & organization : JEBO
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international business and economics : JIBE
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of open innovation : technology, market, and complexity
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
3
The social media transformation process : curating content into strategy
Kilgour, Mark
;
Sasser, Sheila L.
;
Larke, Roy
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
Saved in:
4
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
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