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~isPartOf:"Corporate communications : an international journal"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Market research"
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Brand management
Market research
Corporate culture
4
Public relations
4
Unternehmenskultur
4
Öffentlichkeitsarbeit
4
Brand architecture
3
Corporate reputation
3
Firmenimage
3
Markenarchitektur
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Markenführung
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Marketing management
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Marketingmanagement
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Corporate branding
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Corporate communications
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Corporate identity
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History
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Bibliometrics
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Brand image
1
Brands
1
Communication
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Corporate Social Responsibility
1
Corporate heritage
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Corporate history
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Corporate memory
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Corporate social responsibility
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Credibility
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Glaubwürdigkeit
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Heritage
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Balmer, John M. T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Azionya, Caroline Muyaluka
1
Berlanga, Inmaculada
1
Bhat, Subodh
1
Blombeck, Anna
1
Blömbeck, Anna
1
Booth, Norman
1
Brunninge, Olof
1
Burg, Camilla Jane
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Burghausen, Mario
1
Castelló-Martínez, Araceli
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Conz, Elisa
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Deepali, Singh
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Gregersen, Magnus Kristian
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1
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Khandelwal, Rishabh
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Khojastehpour, Morteza
1
Lee, Yukyung
1
Lin, Carolyn A.
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Matic, Julie Ann
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Mittal, Amit
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Nhedzi, Abyshey
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Polonsky, Michael J.
1
Pérez-Pérez, Lucía
1
Sacco, Federica
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Sagar, Mahim
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Scandelius, Christina
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Stuart, Helen Joyce
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Corporate communications : an international journal
The journal of brand management : an international journal
16
Review of marketing research
11
SAGE library in marketing
7
Working paper series / Bradford University School of Management
7
Journal of business research : JBR
6
International journal of advertising : the quarterly review of marketing communications
5
Fundamentals of marketing research ; Vol. 1
3
International journal of advertising : the review of marketing communications
3
Review of Marketing Research Ser.
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
International marketing review
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of general management
2
Journal of marketing research : JMR
2
Legends in marketing
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising in new formats and media : current research and implications for marketers
1
Always learning
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Digital advertising : theory and research
1
Emerald insight
1
Engaging consumers through branded entertainment and convergent media
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Fundamentals of marketing research ; Vol. 4
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business, not as usual
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International studies of management and organization
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
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1
Corporate heritage, corporate heritage
marketing
, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
2
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
3
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 347-361
Persistent link: https://www.econbiz.de/10010358538
Saved in:
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