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~isPartOf:"Corporate communications : an international journal"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~subject:"Brand management"
~subject:"Market research"
~subject:"Öffentlichkeitsarbeit"
~type:"book"
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Corporate communications : an international journal
Review of marketing research
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Corporate communication and corporate
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Balmer, John M. T.
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2012
Persistent link: https://www.econbiz.de/10009671839
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