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~isPartOf:"Corporate communications : an international journal"
~subject:"Public relations"
~subject:"Website"
~type:"article"
~type_genre:"Fallstudie"
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Corporate communications : an international journal
Corporate social responsibility in the digital age
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
3
Communicating corporate social responsibility : perspectives and practice
2
PR-Kampagnen
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Cases on branding strategies and product development : successes and pitfalls
1
Culture and creativity in organizations and societies
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-business managerial aspects, solutions and case studies
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
European journal of marketing : EJM
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Field guide to case study research in business-to-business marketing and purchasing
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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ICT management in non-profit organizations
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International journal of business information systems : IJBIS
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International journal of electronic commerce : IJEC
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International journal of nonprofit & voluntary sector marketing
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International journal of nonprofit and voluntary sector marketing
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Journal of business market management : jbm
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Journal of electronic commerce research : JECR
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management communication quarterly
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Social entrepreneurship as a catalyst for social change
1
Sport management review
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Strategies and communications for innovations : an integrative management view for companies and networks
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Successful social media and ecommerce strategies in the wine industry
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The dark side of social media : a consumer psychology perspective
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The journal of business and economic studies
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Tourism management : research, policies, practice
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Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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New media : a new medium in escalating crises?
Mei, Joanna Siah Ann
;
Bansal, Namrata
;
Pang, Augustine
- In:
Corporate communications : an international journal
15
(
2010
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10003981728
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