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~isPartOf:"Corporate reputation review"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
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Viral marketing
Brand image
10
Markenimage
10
Consumer behaviour
9
Konsumentenverhalten
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Brand management
7
Markenführung
7
Brand
5
Markenartikel
5
Corporate reputation
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Firmenimage
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Structural equation model
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Strukturgleichungsmodell
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Virales Marketing
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HR marketing
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Personalmarketing
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Aufsatz in Zeitschrift
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Azevedo, António
1
Costa, Jorge
1
Dennis, Charles
1
Foroudi, Pantea
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Hoppe, Daniel
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Hussain, Shahzeb
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Melewar, T. C.
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Corporate reputation review
Journal of business research : JBR
21
The journal of product & brand management
20
Journal of retailing and consumer services
14
The journal of brand management : an international journal
11
International journal of internet marketing and advertising : IJIMA
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
Journal of hospitality marketing & management
7
Journal of marketing communications
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Cogent business & management
4
International journal of services technology and management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
Tourism management perspectives : TMP
3
Young consumers : insight and ideas for responsible marketers
3
Business horizons
2
European journal of management and business economics : EJM&BE
2
European journal of marketing
2
Global business and finance review
2
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Beyond brand hate : are you willing to forgive a negative experience with your smartphone mobile communications' brand?
Costa, Jorge
;
Azevedo, António
- In:
Corporate reputation review
26
(
2023
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10014327295
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Argument-based versus emotion-based videos during the early stages of recruitment : effects on perceived employer brand image, application intentions, and positive word-of-mouth
Hoppe, Daniel
- In:
Corporate reputation review
24
(
2021
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10012433558
Saved in:
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