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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Luxury goods"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Luxury goods
USA
Consumer behaviour
512
Konsumentenverhalten
512
Brand management
471
Markenführung
471
Brand image
430
Markenimage
430
Brand
264
Markenartikel
262
Beziehungsmarketing
140
Relationship marketing
140
Einzelhandel
92
Retail trade
92
Social Web
90
Social web
90
Internet marketing
68
Online-Marketing
68
Advertising effects
65
Werbewirkung
65
Luxusgüter
64
Designation of origin
51
Herkunftsbezeichnung
51
Handelsmarke
50
Store brand
50
Customer satisfaction
48
Kundenzufriedenheit
48
Marketing management
40
Marketingmanagement
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United States
39
Corporate reputation
37
Firmenimage
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Advertising
36
Brand loyalty
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Online retailing
34
Online-Handel
34
Werbung
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Confidence
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Markentreue
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Article
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Article in journal
Aufsatz in Zeitschrift
Collection of articles of several authors
1
Sammelwerk
1
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English
101
Author
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Park, Jungkun
4
Hyun, Hyowon
3
Loureiro, Sandra Maria Correia
3
Shao, Wei
3
Ahn, Jiseon
2
Borraz, Stéphane
2
Dion, Delphine
2
Eugene Cheng-xi Aw
2
Grace, Debra
2
Kim, Youn-kyung
2
Kwak, Hyokjin
2
McQuarrie, Edward F.
2
Phau, Ian
2
Phillips, Barbara J.
2
Prentice, Catherine
2
Puzakova, Marina
2
Septianto, Felix
2
Thaichon, Park
2
Abalkhail, Tagreed Saleh
1
Adamczyk, Grzegorz
1
Ahuvia, Aaron
1
Ajitha, S.
1
Akhtar, Nadeem
1
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Aliyev, Farhad
1
Alloza, Angel
1
Almutawaa, Doha Saleh
1
Amatulli, Cesare
1
Anido Freire, N.
1
Arora, Amit
1
Arora, Anshu
1
Arrigo, Elisa
1
Ashley, Christy
1
Bagozzi, Richard P.
1
Bakir, Aysen
1
Batra, Rajeev
1
Bellan, Monique
1
Beuckels, Emma
1
Block, Martin P.
1
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Corporate reputation review : an international journal
Journal of advertising : official publication of the American Academy of Advertising
Journal of international consumer marketing
Journal of marketing
Journal of retailing and consumer services
Journal of business research : JBR
116
The journal of brand management : an international journal
95
The journal of product & brand management
54
Journal of fashion marketing and management
45
Psychology & marketing
35
International journal of hospitality management
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of global fashion marketing : JGfM
19
Journal of advertising research
16
The IUP journal of brand management : IJBRM
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
The journal of consumer marketing
13
International journal of advertising : the review of marketing communications
12
International journal of retail & distribution management
12
International journal of wine business research : IJWBR
12
Marketing letters : a journal of research in marketing
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
Harvard business review : HBR
11
International journal of market research : JMRS ; the journal of the Market Research Society
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International marketing review
11
Journal of strategic marketing
11
Journal of marketing management : MM
10
Journal of marketing theory and practice
10
Journal of travel and tourism marketing
10
Qualitative market research : an international journal
10
Tourism management : research, policies, practice
10
Asia Pacific journal of marketing and logistics
9
Harvard-Business-Manager : das Wissen der Besten
9
Journal of international marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Young consumers : insight and ideas for responsible marketers
8
Business horizons
7
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ECONIS (ZBW)
101
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101
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
3
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
6
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
7
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
8
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
9
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
10
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
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