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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Obermiller, Carl"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Corporate reputation review : an international journal
Journal of marketing
Journal of retailing and consumer services
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"Taste great or more fulfilling" : the effect of brand reputation on consumer social responsibility advertising for Fair Trade Coffee
Obermiller, Carl
;
Burke, Chauncey
;
Talbott, Erin
; …
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10003870146
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