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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Research"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Web 2.0-Technologien"
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Search: subject_exact:"Soziale Medien"
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Communication
Customer integration
Web 2.0-Technologien
Social Web
53
Social web
53
Social Media
16
Öffentlichkeitsarbeit
16
Kommunikation
15
Public relations
14
Online-Marketing
13
Consumer behaviour
12
Corporate reputation
12
Firmenimage
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Soziale Software
11
Internet marketing
10
Unternehmen
10
Soziales Netzwerk
9
Verbraucherverhalten
9
Deutschland
7
Germany
7
Markenpolitik
6
Reputation
6
Social media
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Web 2.0 technologies
6
Werbung
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World Wide Web 2.0
5
social media
5
Advertising
4
Beziehungsmarketing
4
Brand image
4
Crisis management
4
Facebook
4
Internal communication
4
Interne Kommunikation
4
Krisenmanagement
4
Markenimage
4
Relationship marketing
4
Risikokommunikation
4
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8
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Brettschneider, Frank
1
Burmann, Christoph
1
Costa-Sánchez, Carmen
1
Eilers, Daniela
1
Gliese, Verena
1
Gust, Benjamin
1
Hauptmann, Stefan
1
Heun, Thomas
1
Hoffmann, Edgar
1
Hunter, Mark Lee
1
Ki, Eyun-Jung
1
Kim, Young
1
Knoll, Johannes
1
Koenig, Nils
1
Matrisciano, Sara
1
Mishra, Mridula S.
1
Oikarinen, Eeva-Liisa
1
Park, Hyojung
1
Peters, Elisabeth
1
Saraniemi, Saila
1
Sharma, Ruppal Walia
1
Soberman, David A.
1
Soeldner, Jens-Henrik
1
Stumpf, Marcus
1
Wagenführer, Daniel
1
Ye, Lan
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Springer Fachmedien Wiesbaden
5
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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Corporate reputation review : an international journal
Research
Journal of business research : JBR
67
SpringerLink / Bücher
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of retailing and consumer services
28
HMD : Praxis der Wirtschaftsinformatik
27
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Corporate communications : an international journal
22
Journal of communication management : an international journal
20
Psychology & marketing
20
Technological forecasting & social change : an international journal
20
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of internet marketing and advertising : IJIMA
16
Journal of management information systems : JMIS
15
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Web 2.0 : neue Perspektiven für Marketing und Medien
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Information systems research : ISR
13
International journal of technology marketing : IJTMkt
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Management information systems : mis quarterly
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
The journal of brand management : an international journal
13
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
12
International journal of information technology and management : IJITM
12
International journal of networking and virtual organisations : IJNVO
12
Journal of advertising research
12
Journal of strategic marketing
12
Journal of travel and tourism marketing
12
Business horizons
11
International journal of market research : JMRS ; the journal of the Market Research Society
11
Journal of marketing management : MM
11
Social Software in Unternehmen
11
Tourism management : research, policies, practice
11
Enterprise 2.0 - Die Kunst, loszulassen
10
Enterprise 2.0 - die Kunst, loszulassen
10
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
Journal of marketing communications
10
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ECONIS (ZBW)
17
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1
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
2
Understanding social research networking sites
Soeldner, Jens-Henrik
-
2021
Persistent link: https://www.econbiz.de/10012259980
Saved in:
3
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
Saved in:
4
Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook
Mishra, Mridula S.
;
Sharma, Ruppal Walia
- In:
Corporate reputation review : an international journal
22
(
2019
)
2
,
pp. 48-60
Persistent link: https://www.econbiz.de/10012035781
Saved in:
5
Blogger Relations als Teilbereich der Medienarbeit : Unternehmenskommunikation mit neuen Öffentlichkeiten
Gliese, Verena
-
2019
Persistent link: https://www.econbiz.de/10011983875
Saved in:
6
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
7
Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook
Ye, Lan
;
Ki, Eyun-Jung
- In:
Corporate reputation review : an international journal
21
(
2018
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10011879077
Saved in:
8
Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa
;
Saraniemi, Saila
- In:
Corporate reputation review : an international journal
19
(
2016
)
3
,
pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
Saved in:
9
Use of YouTube for business communication : analysis of the content management and level of participation of Spanish best reputed companies Youtube channels
Costa-Sánchez, Carmen
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 137-146
Persistent link: https://www.econbiz.de/10011739774
Saved in:
10
Is there still a PR problem online? : exploring the effects of different sources and crisis response strategies in online crisis communication via social media
Kim, Young
;
Park, Hyojung
- In:
Corporate reputation review : an international journal
20
(
2017
)
1
,
pp. 76-104
Persistent link: https://www.econbiz.de/10011736146
Saved in:
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