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~isPartOf:"Corporate reputation review : an international journal"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Work climate"
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Advertising effects
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Corporate reputation review : an international journal
International journal of advertising : the review of marketing communications
11
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of advertising research
5
Journal of marketing communications
4
Journal of business and psychology
3
Journal of current issues and research in advertising : JCIRA
3
European journal of marketing : EJM
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Health marketing quarterly
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
2
Kelley School of Business Research Paper
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Marketing intelligence & planning
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Psychology & marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Academy of Management learning & education : AMLE
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Advances in linguistics and communication studies (ALCS) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Arbeitspapiere der Wirtschaftswissenschaftlichen Fakultät
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Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Bridging the gap between advertising academia and practice
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British journal of management : BJM
1
Business horizons
1
Der Karl-Bräuer-Preis 1999 : Vorträge gehalten anläßlich der Verleihung des Karl-Bräuer-Preises 1999
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Empirische Makroökonomik für Deutschland: Analysen, Prognosen, Politikberatung : Festschrift zum 65. Geburtstag von Udo Ludwig
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Frankfurter Allgemeine Buch
1
Gender in management : an international journal
1
Handelsblatt
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Harvard business review : HBR
1
Human resource development review : HRD review
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Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
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International business and economics research journal
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of consumer studies
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International journal of innovation management
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Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa
;
Saraniemi, Saila
- In:
Corporate reputation review : an international journal
19
(
2016
)
3
,
pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
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