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~isPartOf:"Cowles Foundation discussion paper"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~language:"eng"
~subject:"Advertising effects"
~subject:"Social web"
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Advertising effects
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Cowles Foundation discussion paper
Journal of promotion management : innovations in planning and applied research
International review on public and non-profit marketing
7
Journal of nonprofit & public sector marketing
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International journal of advertising : the quarterly review of marketing communications
3
International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing for higher education
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Journal of philanthropy and marketing
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Public relations in the nonprofit sector : theory and practice
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American journal of business
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Contemporary research in e-branding
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European journal of marketing
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Green advertising and the reluctant consumer
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Handbook
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International journal of advertising : the review of marketing communications
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Psychology & marketing
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Review of accounting studies
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Strategic corporate communication in the digital age
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
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The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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