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~isPartOf:"Cowles Foundation discussion paper"
~isPartOf:"Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives"
~subject:"Markenführung"
~subject:"University"
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Brand management
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Cowles Foundation discussion paper
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Journal of marketing for higher education
10
Journal of nonprofit & public sector marketing
6
International review on public and non-profit marketing
5
Nonprofit and voluntary sector quarterly
4
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
International journal of nonprofit and voluntary sector marketing
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
Journal of business research : JBR
2
Journal of marketing communications
2
Routledge studies in marketing
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AFP/Wiley fund development series
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Arts marketing : an international journal ; AM
1
Beiträge zum Produkt-Marketing
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Contemporary research in e-branding
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Funktionen und Leistungen von Nonprofit-Organisationen : 6. Internationales Colloquium der NPO-Forscher, Technische Universität München 25. und 26. März 2004
1
Hochschulmarketing
1
International journal of arts management
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International journal of nonprofit & voluntary sector marketing
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International journal of public sector management : IJPSM
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of philanthropy and marketing
1
Journal of strategic marketing
1
Management research review
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Nonprofit management & leadership
1
Nonprofit marketing : sectoral applications
1
Psychology & marketing
1
Reihe Wissenschafts- und Forschungsmanagement
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Scandinavian journal of management
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
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Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
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