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~isPartOf:"Cracking the code : leveraging consumer psychology to drive profitability"
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Consumer behaviour
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Cracking the code : leveraging consumer psychology to drive profitability
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of Consumer Research
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of business research : JBR
6
Journal of Business Research
5
Organizational Behavior and Human Decision Processes
4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
3
Journal of marketing
3
Psychology & marketing
3
The journal of brand management : an international journal
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Psychology
2
Journal of marketing research : JMR
2
Marketing Letters
2
Marketing letters : a journal of research in marketing
2
Psychology & Marketing
2
Advertising and consumer psychology
1
Consumer psychology in a social media world
1
Experimental business research
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Journal of Economic Psychology
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral decision making
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Marketing and consumer psychology series
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Pearson education international
1
The Routledge companion to consumer behavior
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Vanderbilt Owen Graduate School of Management Research Paper
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Improving the predictive power of consumer research by measuring naturally occurring judgments
Cronley, Maria L.
;
Kardes, Frank R.
;
Powell Mantel, Susan
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 219-237)
.
2012
Persistent link: https://www.econbiz.de/10009349521
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