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~isPartOf:"Creating and managing superior customer value"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Service business"
~isPartOf:"The journal of business & industrial marketing"
~person:"Al-Wugayan, Adel A. A."
~source:"econis"
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Creating and managing superior customer value
International journal of electronic customer relationship management : IJECRM
Service business
The journal of business & industrial marketing
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ECONIS (ZBW)
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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A.
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
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