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~isPartOf:"Creating and managing superior customer value"
~isPartOf:"Service business"
~person:"Gibbert, Michael"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Creating and managing superior customer value
Service business
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Competence-based value framing for business-to-business customers
Golfetto, Francesca
;
Zerbini, Fabrizio
;
Gibbert, Michael
- In:
Creating and managing superior customer value
,
(pp. 343-377)
.
2009
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