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~isPartOf:"Creating and managing superior customer value"
~isPartOf:"Service business"
~person:"Henneberg, Stephan"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Creating and managing superior customer value
Service business
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ECONIS (ZBW)
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Final customers' value in business networks
Henneberg, Stephan
;
Mouzas, Stefanos
- In:
Creating and managing superior customer value
,
(pp. 99-127)
.
2009
Persistent link: https://www.econbiz.de/10003826396
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