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~isPartOf:"Creative and Knowledge Society"
~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~isPartOf:"Journal of management research"
~subject:"Neurowissenschaften"
~subject:"Psychology of advertising"
~type_genre:"Hochschulschrift"
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Neurowissenschaften
Psychology of advertising
Consumer behaviour
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multivariate pattern analysis
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Chan, Hang-Yee
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Eijlers, Esther
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Creative and Knowledge Society
ERIM Ph. D. series research in management / Erasmus Institute of Management
Fontys Venlo - publication of applied sciences
Journal of management research
Innovatives Markenmanagement
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Springer Gabler Research
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
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2020
Persistent link: https://www.econbiz.de/10012203501
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Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
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2019
Persistent link: https://www.econbiz.de/10012203504
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