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~isPartOf:"Creativity and innovation management"
~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Buganza, Tommaso"
~person:"Chattopadhyay, Amitiva"
~person:"Fecchio, Camilla"
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Creativity and innovation management
Faculty & research / Insead : working paper series
European journal of innovation management : EJIM
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
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Language brokering : stimulating creativity during the concept development phase
Dell'Era, Claudio
;
Buganza, Tommaso
;
Fecchio, Camilla
; …
- In:
Creativity and innovation management
20
(
2011
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10008938007
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