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~isPartOf:"Critical perspectives on accounting : an international journal for social and organizational accountability"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Psychology & marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Gender"
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Critical perspectives on accounting : an international journal for social and organizational accountability
International journal of advertising : the review of marketing communications
Psychology & marketing
SpringerLink / Bücher
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
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Emerging challenges in business, optimization, technology, and industry : proceedings of the third International Conference on Business Management and Technology, Vancouver, BC, Canada 2017
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1
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
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2
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
3
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
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