//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Critical perspectives on accounting : an international journal for social and organizational accountability"
~isPartOf:"Psychology & marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Esmark Jones, Carol L."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Satire"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Consumer behaviour
1
Einzelhandel
1
Emotion
1
Humor
1
Konsumentenverhalten
1
Retail trade
1
Werbewirkung
1
embarrassment
1
excitement
1
humor
1
marketing messages
1
retail
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Esmark Jones, Carol L.
Schwarz, Gerhard
2
Barney, Christian
1
Eisend, Martin
1
Everett, Jeff
1
Rieksmeier, Markus
1
Rust, Holger
1
Stauss, Bernd
1
Zeichhardt, Rainer
1
more ...
less ...
Published in...
All
Critical perspectives on accounting : an international journal for social and organizational accountability
Psychology & marketing
SpringerLink / Bücher
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail
Barney, Christian
;
Esmark Jones, Carol L.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 979-994
Persistent link: https://www.econbiz.de/10014290874
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->